Hi all! I'm Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives. I've worked professionally as a designer since the late 1970's. In addition to be a designer, I often write about design for magazines and websites such as
HOW Magazine and
CreativeLatitude. I am also the author of the books
Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and
The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. I often speak about the design profession to high school classes, college students, and at international design industry events, such as the
HOW Design Conference.
I'm looking forward to participating in the forum and "meeting" you all.
- J.