I think it looks a bit confusing and kinda like you just had to throw as many effects on as possible. Too many different styles. I'd either go for the web 2.0ish glossy style or some grunge/old style with different things stuck on like you did with the clip and paper, just to keep it more consistent. Also the color scheme really doesn't appeal to me, especially the yellow in the content area , but that's a personal preference I guess.
The reflection on the logo is very over the top in my opinion. It would be nicer if you made the effect more subtle I think. Furthermore the text on the box doesn't look like it's on the box, I'd work more on that. I'd go for a more simple font in the logo as well and put the box to the left of the text maybe?
There are some good ideas in there and the site definitely has potential. I just think you should refine it more and give more attention to detail, go for one style and do that style well.
Sorry for the novel
