Quote:
Originally Posted by seanHodge
@Clemens,
By default I only take on work that can afford a presentation that includes a full color version of the logo, a flat color version, and a black and white version.
A second consideration is to look at the type of company and if they want to work into the budget seeing the logo on merchandising, or on a website, or if you should design business cards.
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This is great advice. Color, Flat Color, and B/W is pretty much all you need. If you not getting paid for business card, t-shirt, or letterhead design that I wouldn't present it to the customer that way. Unless it takes you less than thirty minutes to just transfer the logo to some templates.
Here is a really good example I grab off of
AiBurn
One thing that I have done in the past is that I've presented a single page with multiple b/w logo mock ups and talk them what was unique about each to convey the different ideas. On the very next page I enlarge their final logo and show it to them in full color and they've always been like "WOW OMFG". It's a small presentation trick but I usually think it helps put the client at ease instead of giving them one logo and being like "Tada o_O".