Thanks Gino.
Here are a few of my own.
What is the tone of your company? Serious, Business Minded, Relaxed, etc.
What is the purpose for your logo? Print, Web, Digital Media?
What do you want your logo to represent: your company and what you do, or
something more arbitrary that doesn't explain what you are? e.g. the ebay, google, and nike logos don't represent who they are.
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