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Corobori · 04-10-2008, 12:59 PM

Our website really needs a refresh, it is about 7 years old (!) . We decided to have go for it but we're currently having an issue about our logo: should we change it or not.
The current logo has been around for about 10 years.
I am myself not convinced and I am currently listening to arguments from both sides.

The colour on the logo the first one on this page and the name "Corobori" are somehow related. The name is a phonetical translation of Corroboree and the colour comes from the Australian Aborigines flag. Why did I come to this ? Can't remember at all. This meaning has given me in various opportunities to broaden the conversation with customers in other area and talking about a subject, Indigenous Australians, few people know. Especially in Chile were I am based.

I have got a few questions:

1) From a general point of view why a business should change its logo ?

2) On another forum I have been told that writing ".com" in the logo is old fashioned. I thought that as all new logos don't show anything related to the industry we're in it would be a way to express it.

3) What do you think of the actual logo ?

4) Internally we designed a few logos and had other designed by another guy. On this page we uploaded all the logos we created including the current one. Which one do you like most ?

04-10-2008, 12:59 PM	#1
Corobori Intern Join Date: Apr 2008 Location: Concepcion, Chile Posts: 3	Should we redesign our logo or not ? Our website really needs a refresh, it is about 7 years old (!) . We decided to have go for it but we're currently having an issue about our logo: should we change it or not. The current logo has been around for about 10 years. I am myself not convinced and I am currently listening to arguments from both sides. The colour on the logo the first one on this page and the name "Corobori" are somehow related. The name is a phonetical translation of Corroboree and the colour comes from the Australian Aborigines flag. Why did I come to this ? Can't remember at all. This meaning has given me in various opportunities to broaden the conversation with customers in other area and talking about a subject, Indigenous Australians, few people know. Especially in Chile were I am based. I have got a few questions: 1) From a general point of view why a business should change its logo ? 2) On another forum I have been told that writing ".com" in the logo is old fashioned. I thought that as all new logos don't show anything related to the industry we're in it would be a way to express it. 3) What do you think of the actual logo ? 4) Internally we designed a few logos and had other designed by another guy. On this page we uploaded all the logos we created including the current one. Which one do you like most ?