Normally the "HOW" is basically creating a e-mail template in HTML. Importing that into your newsletter software and then sending it. You can do plain text versions a well.
I use Campaign Monitor for most of my clients. It's a really simple easy to use tool and allows you to customize a lot of stuff.
The only Cons is that they are out of Austrailia and are sometimes down which CAN BLOW big time if you have a deadline.
I'd give them a shot. They are hard core against spamming and are really personable people.
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