Many ways of working but...
I find it depends and what type of job it is, budget, time and the work environment. I've had such tight deadlines that research, sketching just isn't feasible and have literally gone straight into QXP, then to press. On the other hand - I've had weeks just working on concepts, days in PS then days preparing the finals or Ive worked in-house where there is literally no budget... It would be great that every job that comes along we could have a brainstorm, research, sketch session but I've found that in the real world this just, sometimes, doesn't happen... then I have to call on the skill we are suppose to have/learnt/ paid for - creativity. I guess what im saying here, is, for me anyway, what ever works at the time, goes!
|