Thread: Payoff
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Old 04-15-2008, 02:27 PM   #7
Hollowell
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Join Date: Apr 2008
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Quote:
Originally Posted by alyCe View Post
Well, firstofall, neither McDonals or Burgerking has their... payoff larger than their logo.
also, the burgerthings you mentioned are more like slogans, so the way I see it is, there are these two billboard-ads:

McDONALS!
I'm lovin' it

Response - "heey dude, wanna grab a salad at McDonals?"

(and now, your sign)

HOLLOWHEAD
GRAPHICS

Response - "hey dude, wanna get a new logo from hollowhead graphics?"

(and yes, I know this whole point could have been said much easier, like this) - it seems like the name is supposed to be "hollowhead graphics". If you want to use that as a commercial name then fine, no worries about that. However, if you want Hollowhead to be named just Hollowhead then you need something more (and smaller) than graphics. Like HOLLOWHEAD - graphics, design and new media. More of a slogan/payoff than just a title.

My 0,02$
Thank you!
The first part is totally correct. And Graphics was a part of the name when i designed the logo but i decided that it was not what i wanted. Since what i do is more then "graphics" in my definition.

So now to make the some more clear questions
Does "Hollowhead" sound good alone?
Ideas for a payoff/slogan if i should have one that covers a wider ground?

All of your posts are appreciated! big or small...
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