For me its:
1) Blog Comments with my link in them
2) Social Bookmarking Sites
3) SEO
4) Thousands of submission to directories
5) Link Exchange
6) Article Marketing and/or forum posting with my site in the signature
7) Contests
I never tried out all those 7 steps, I am currently at step 5 and 6 with my blog ( my first blog ) and things are going well.
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So my question is to you, what is your marketing plan for your sites? Lots of pre-launch marketing? Wait until it has been launched and market?
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I don't have any idea on how to promote a site that wasn't even made. Maybe for specific niches yes. Take for example Starcraft 2. The game isn't out yet, but everybody know it will show up next Christmas ( I think ).