You need to ask yourself a few basic questions about the most prominent elements of your website, arrows:
what is the function of arrows at it's most primitive?
-It points at things
Why does it point at things?
-to mark where we should look or go
What does the most prominent arrow point at
-....an ad.
So your design, with alot of nifty features and probably some interesting content says "hey, look at this AD!!! It's über cool, click it!" - and whoosh you lost someone from your site.
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glunge
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