Quote:
Originally Posted by spoongraphics
The odd subtle gradient can really help a logo stand out by giving an extra dimension, but at the end of the day the logo should be designed to be able to work in a single flat colour and still be recognisable.
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I have to agree. I think it's a rookie mistake too. With the digital age and software technology being what it is today. Photoshop and other programs have made it easy for the novelty user or the everyday Joe Shmo to become somewhat of an artist by manipulating images using Filters etc...
When a logo works...you just know it...it should pop off the screen. simple yet effective. In my opinion logos should always start on paper...or at least with a Wacom tablet. You can't rely on the technology to be creative for you.
I don't know what they're teaching these days, but when I was in design school...if we had a logo project...I would have to have at least 100 thumbnails before I could start selecting the best ones and make tighter mocks. I think that is a very good trait to instill in young designers or any designer for that matter. Or course with deadlines and being in the 'real world' it makes it much more difficult to do that. Maybe 50 or 60...haha