Clemens

hey guys, i don't know if this is the right thread. So I post it here...
Sorry my english is bad

Ok, i have a question. I'm new at my job, so...

If i make a logo for a customer for example a buisness..
should I make a presentation-portfolio with some uses for the logo such as t-shirts, letter paper, lighter, biro, ect..., if i show my work to them....

or am i totaly wrong? please help me..

thanx Clemens

Distill

I think giving the logo some context would be a good idea, but I wouldn't go so far as putting it on a t-shirt or 3D objects (it can be hard to represent what this would actually look like without spending a bunch of extra time or money to keep it from looking tacky). Unless we're talking about close-to-final revisions for a giant corporate account, I think that'd be overkill.

Unless they've already commissioned you to design the t-shirts, lighters, etc. anyway, stick to simpler (2D) examples and do those really well.

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Cain

alyCe

I think that there isn't any harm in asking if they want to see examples of merchandise and branding, or just a plain logo. If they don't need to see anything else than the logo on paper then they don't really want to pay you for putting the logo on a t-shirt and a business-card.

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seanHodge

@Clemens,

In order to be succesful as a freelance graphic designer you have to get paid for the work you do. So, I always balance the needs of the client within the scope of their budget. By default I only take on work that can afford a presentation that includes a full color version of the logo, a flat color version, and a black and white version.

There really is no limit to how many things you can put a logo on or what will showcase the logo. Placing it within the clients budget makes it more realistic as to what they will pay to see.

A second consideration is to look at the type of company and if they want to work into the budget seeing the logo on merchandising, or on a website, or if you should design business cards.

In this 2 part logo design tutorial you can see what I presented to a client. This was a small project. A bigger budget customer might have wanted to see more.

http://aiburn.com/article/bzzz_creat..._design_part_1
http://aiburn.com/article/bzzz_creat..._design_part_2

Hope this helps. Thx.

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Sean Hodge
AiBURN - Illustrator On Fire
Connection Cube - Graphic and Web Design Services

Clemens

thanks for the helpful feedback...

MediaMisfit

This is great advice. Color, Flat Color, and B/W is pretty much all you need. If you not getting paid for business card, t-shirt, or letterhead design that I wouldn't present it to the customer that way. Unless it takes you less than thirty minutes to just transfer the logo to some templates.

Here is a really good example I grab off of AiBurn



One thing that I have done in the past is that I've presented a single page with multiple b/w logo mock ups and talk them what was unique about each to convey the different ideas. On the very next page I enlarge their final logo and show it to them in full color and they've always been like "WOW OMFG". It's a small presentation trick but I usually think it helps put the client at ease instead of giving them one logo and being like "Tada o_O".

cre8ivedesigner

There is a lot of competition for online printing.

when started my business up it was difficult to make special journies out to each and every business that might be able to help me. I realized that the best friend a new company can have is the internet. from the comfort of my favourite armchair i could research everything from competition to best prices for materials and services.

on my travels I came across a site which enables the customer to either design their own stationary on the website and then pay and within a week it all arrived. Or you could design your stuff before and they would check it and print it for you. The more I looked the more I found, from stickers to billboards. Stamps to brochures. They were called flyer24.co.uk

I hope I was some help

jen0608

I think presenting your previous work, I mean your previous design is mush better so that the client will have an idea of your works...also you can show them some of your best work for their choice...

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HertlandDesigns

I suggest a flash portfolio.. its interactive and shows your clients exactly what you can do

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