Logodesign

alyCe · 01-09-2008, 06:06 AM

After I started hanging out at design forums I've seen more and more logodesign that uses hundred colours, four gradients, a drop shadow and some photoshop filters. I know many designers (myself included) sees logos as something that should use a minimum of effects, and if possible no use of gradients and "effects". This has been taught for ages due to printing resources and all the different uses a logo should be used in. Has this suddenly changed? Do you feel that it is okey to use drop shadows and gradients in logos? Discuss

Elite By Design · 01-09-2008, 08:04 AM

Thank you! Ugh, I hate it when I see over-used gradients in a logo. I think that it is a newbie mistake that we all made, even me. I finally quit using them a while ago.

spoongraphics · 01-09-2008, 08:39 AM

The odd subtle gradient can really help a logo stand out by giving an extra dimension, but at the end of the day the logo should be designed to be able to work in a single flat colour and still be recognisable.

alyCe · 01-09-2008, 09:23 AM

seems like the big guys want to be new, fresh, web2.0 and gradient too...

Xerox rebrand

Saywells · 01-09-2008, 04:24 PM

i think that's it.

so much business is done online now--our company has a fat stack of stationary that i've probably used 4 times. letterhead evolved into email signatures, and business cards into websites. a flat, few-colored logo is less a priority now, methinks.

though, you can't throw those principles out the window: those logos should definitely have an iteration that can be faxed or simplified to be sure your brand can more easily be stamped into one's mind.

and that web 2.0 thing is getting real old.

meeko311 · 01-09-2008, 04:41 PM

Quote:

Originally Posted by spoongraphics

The odd subtle gradient can really help a logo stand out by giving an extra dimension, but at the end of the day the logo should be designed to be able to work in a single flat colour and still be recognisable.

I have to agree. I think it's a rookie mistake too. With the digital age and software technology being what it is today. Photoshop and other programs have made it easy for the novelty user or the everyday Joe Shmo to become somewhat of an artist by manipulating images using Filters etc...

When a logo works...you just know it...it should pop off the screen. simple yet effective. In my opinion logos should always start on paper...or at least with a Wacom tablet. You can't rely on the technology to be creative for you.

I don't know what they're teaching these days, but when I was in design school...if we had a logo project...I would have to have at least 100 thumbnails before I could start selecting the best ones and make tighter mocks. I think that is a very good trait to instill in young designers or any designer for that matter. Or course with deadlines and being in the 'real world' it makes it much more difficult to do that. Maybe 50 or 60...haha

01-09-2008, 06:06 AM	#1
alyCe Super Moderator Join Date: Dec 2007 Location: Norway Posts: 709	Logodesign After I started hanging out at design forums I've seen more and more logodesign that uses hundred colours, four gradients, a drop shadow and some photoshop filters. I know many designers (myself included) sees logos as something that should use a minimum of effects, and if possible no use of gradients and "effects". This has been taught for ages due to printing resources and all the different uses a logo should be used in. Has this suddenly changed? Do you feel that it is okey to use drop shadows and gradients in logos? Discuss __________________ everyone runs, nobody hides

01-09-2008, 08:04 AM	#2
Elite By Design Web Designer Join Date: Dec 2007 Location: USA Posts: 84	Thank you! Ugh, I hate it when I see over-used gradients in a logo. I think that it is a newbie mistake that we all made, even me. I finally quit using them a while ago. __________________ Web Design, Photoshop, Tutorials, And Inspiration - Elite By Design

01-09-2008, 08:39 AM	#3
spoongraphics Designer Join Date: Jan 2008 Location: UK Posts: 39	The odd subtle gradient can really help a logo stand out by giving an extra dimension, but at the end of the day the logo should be designed to be able to work in a single flat colour and still be recognisable. __________________ Blog.SpoonGraphics - Design Tutorials, Graphic Design Articles and Free Vector Downloads

01-09-2008, 09:23 AM	#4
alyCe Super Moderator Join Date: Dec 2007 Location: Norway Posts: 709	seems like the big guys want to be new, fresh, web2.0 and gradient too... Xerox rebrand __________________ everyone runs, nobody hides

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01-09-2008, 04:24 PM	#5
Saywells on Main Join Date: Jan 2008 Posts: 104	i think that's it. so much business is done online now--our company has a fat stack of stationary that i've probably used 4 times. letterhead evolved into email signatures, and business cards into websites. a flat, few-colored logo is less a priority now, methinks. though, you can't throw those principles out the window: those logos should definitely have an iteration that can be faxed or simplified to be sure your brand can more easily be stamped into one's mind. and that web 2.0 thing is getting real old.